Big brands spend up to 6-figures to create their identity.
Today, a $20/mo ChatGPT can empower anyone to do the same thing in a weekend 👇
I have a prediction:
As AI spreads, standards will increase and customer expectations will rise.
It will be normal to buy from brands that look like a million bucks.
The days of cheap looking dropshipping stores is going to end.
That means we all have to step up our game.
I’ve created multiple brand concepts in the last 6/mo.
Only 2 of which ever saw the light of day.
One is a POD store, and the other is this brand here.
It took me a while to figure out the prompting, but now spinning out high-polish brands like this one is easy.
It’s crazy, because about 1.5 years ago at ShineOn we were seeking to re-brand and had multiple interviews with branding agencies.
One agency in particular - one we really liked - quoted us $200k for a brand re-design.
$200,000!
Waaaaaaaay too much.
(But I do have to say… they were really good).
But now, it’s nuts:
I can spin up something of 60% - 70% the same quality just using ChatGPT.
What a time to be alive, right?
Here’s a step-by-step framework you can use to spin up your own brand that looks like a million-bucks:
Build a brand swipe file
List 5-10 brands/sites you absolutely love (colors, copy, style, etc)
Ask ChatGPT to run a deep research to find more big sites in your niche
Try to separate your list from color schemes/styles you like, and “competitor” brands
Create an SOP to evaluate brand dimensions
In a new chat, ask ChatGPT “What 8-10 dimensions define a great brand?”
Then, ask ChatGPT to create a process to evaluate brands across those dimensions
Evaluate the brands in your swipe file
In a new chat, drop your swipe file + the process
Tell ChatGPT to evaluate each brand using the process it created for you
Ask it to identify common patterns, color palettes, and themes
Generate 3 brand concepts
Now (in the same chat as step 3) ask ChatGPT to generate 3 new brand concepts using the patterns it identified
Tweak as you go, and sprinkle in your own preferences
Create your Visual Identity Kit
Finally, in the same chat as step 3 & 4, ask ChatGPT to build you a complete visual identity kit based on the brand concept you like the best
Use this as a north star for everything brand-related to create going forward
Follow these steps, and you’ll be able to build your own great looking brand in a weekend with just a few prompts.
I’m thinking about create a video tutorial on his to do this soon.
Would you watch it?
Hit reply and let me know.
Catch you in the next one!
-Michael ✌️
Would watch it!